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As vice president of marketing and sales operations Ferber has positioned U.S. Cellular as one of the country’s top wireless carriers by leading all advertising retail merchandising new products pricing segment marketing and customer lifecycle activities. Ferber also oversees operations of the company’s direct and indirect sales channels and the purchase and distribution of phones and accessories. Ferber is responsible for directing the company’s customer-focused branding and distribution strategy which emphasizes U.S. Cellular’s commitment to customer satisfaction. He currently manages more than 100 professionals.
Since Ferber joined U.S. Cellular in 2001 as Vice President of Marketing his efforts helped add almost 2 million new customers garner one of the highest customer loyalty rates in the industry and increase average revenue per user (ARPU). He was also responsible for the successful brand introduction in new markets including Chicago Portland and Oklahoma City launching easyedgeSM and spearheading the innovative naming rights agreement for U.S. Cellular Field home of the Chicago White Sox.
Prior to U.S. Cellular Ferber held leadership positions at traq-wireless which he co-founded and Ameritech. Ferber earned a bachelor’s degree in economics from the University of Michigan and an MBA in Marketing and Finance from Northwestern University’s J.L. Kellogg Graduate School of Management. He resides in Deerfield Ill. with his wife and three children. | 